A man's hand is holding a one hundred dollar bill. The has burned to the edge of Ben Franklin's right ear in the portrait. A soft pale yellow flame is rising upward from the burning money.

Self-Publishing Sweat Equity is Not the Key

In self-publishing, the banker is the writer.  The person financing all activities in one way or another is the writer.  The person assuming all the financial risks is the writer.  The writer has three choices: Reach into their pocket and pay to have all the required done others. Do all the work themselves Perform some …

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Self-Publishing Marketing. Distinguishing Yourself from the Crowd

1,216 Toni Crowes’ How many Toni Crowe’s are there? As of today, when you search for Toni Crowe in Google, there are 1,216 Toni Crowes on the internet. One thousand two hundred and sixteen.  The Toni Crowe that is me has written a book, NEVER A $7 Whore (live on Amazon on August 05, launching …

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Self-Publishing: I’m not friendly, I’m an engineer

I’m not that friendly, I’m an engineer. When I started working on my new book I had no idea that I would need friends., lots of friends, for the marketing portion of my self-publishing book campaign. I’m an engineer, I’m not that friendly. I am not a person who joins many of groups or networks. …

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We see the back of a man facing a wall covered with small pieces of paper. He is reviewing his planning board

Self-Publishing Marketing = Progressive Elaboration

What is progressive elaboration? Per the Project Management Institute, in the Project Management Body of Knowledge (PEMBOK), progressive elaboration is continuously improving and detailing a plan as more details and specific information and more accurate estimates become available. Progressive elaboration applied to self-publishing marketing means the marketing plan will be updated continuously as better information …

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A three frame cartoon. Cartoon character with a blank sheet of paper. Suddenly he is inspired. Next he is leaned over the paper writing away.

Choose Carefully: 4 Definitions of Self-Publishing

Four types of self-publishing.   Self-publishing where the writer does all the work Self-publishing with a custom publisher Self-publishing with a vanity publisher Self-publishing with a ghost writer Definitions The writer does all the work In self-publishing where the writer performs all the work, the writer performs all the work. The idea generation, the writing, …

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