Month: July 2018

A samurai stands in silhouette against the moon. His sword is drawn, his arm is holds the sword at waist level point backward.

Self-Publishing: I’m not friendly, I’m an engineer

I’m not that friendly, I’m an engineer. When I started working on my new book I had no idea that I would need friends., lots of friends, for the marketing portion of my self-publishing book campaign. I’m an engineer, I’m not that friendly. I am not a person who joins many of groups or networks. …

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We see the back of a man facing a wall covered with small pieces of paper. He is reviewing his planning board

Self-Publishing Marketing = Progressive Elaboration

What is progressive elaboration? Per the Project Management Institute, in the Project Management Body of Knowledge (PEMBOK), progressive elaboration is continuously improving and detailing a plan as more details and specific information and more accurate estimates become available. Progressive elaboration applied to self-publishing marketing means the marketing plan will be updated continuously as better information …

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A three frame cartoon. Cartoon character with a blank sheet of paper. Suddenly he is inspired. Next he is leaned over the paper writing away.

Choose Carefully: 4 Definitions of Self-Publishing

Four types of self-publishing.   Self-publishing where the writer does all the work Self-publishing with a custom publisher Self-publishing with a vanity publisher Self-publishing with a ghost writer Definitions The writer does all the work In self-publishing where the writer performs all the work, the writer performs all the work. The idea generation, the writing, …

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